EZ Personal Finance has intuitive navigation targeting young people aging 18-35 years old who are tech-savvy and eager to spend and save money wisely. This mobile application attempts to focus on following user pain points: linking all accounts (e.g., banking and bill accounts), monitoring spending activities, setting up goals and notification, and managing credit scores. Additionally, this app provides the aesthetically pleasing but simple icon suite and a set of graphics reflecting EZ Personal Finance's brand, mirroring the typography, and translating the message in the context correctly.
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