Gabriela Namie & André Jun Ioneda's Borandá Visual Identity

Gabriela Namie & André Jun Ioneda Discloses The Borandá Visual Identity

Gabriela Namie & André Jun Ioneda, the thinktank behind the displayed project Borandá by Gabriela Namie & André Jun Ioneda explains, Borandá is an initiative to encourage society to visit Atlantic Rainforest conservation units. Its name come from the Portuguese words Bora (informal for Let's) and andar (walk). Movement's visual identity combines colourful and organic shapes of nature with a modern-urban scenario, which is the context of the main audience – those who are not used to visit the units. Visual identity creates a path of trails and the line camouflages itself in illustrations in a playful message: to visit the Atlantic Rain Forest is to preserve it..

Gabriela Namie & André Jun Ioneda's Borandá Visual Identity Images:

VIA: http://competition.adesignaward.com/design.php?ID=42916

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